The Commodities of Architecture – The reality of design when East meets West

Johnny Chiu

How is authenticity valued in an environment where designs are been produced in as little as three days. What is the value of architecture when its only been perceived as commodities.

These are the conditions the practice of JCA began 6 years ago in Taiwan.
Due to the economical downturn, clients substitute design originality with images on Archdaily, and commissions on built works as reproduction of itself, yes, the fake Channel and iphones also exists in architecture.

By understanding architecture is no longer a luxury, but as a consumption idea, we took the word ‘urgency’ as a tool to shape our practice and the idea of temporalism in architecture, challenging the notion of elitism in architecture for the privileged few.