Norman Potter, Teaching

James Langdon

My practice comprises graphic design, art direction and exhibition-making. I use the verb ‘display’ to unite these visual practices. Writing is also central to what I do. I write specifically to generate design strategies. Since 2011 I have been engaged in writing a biography of the English designer and educator Norman Potter (1923–1995). Potter, author of the influential book ‘What is a designer’, established an intimidating system of values in design, and applied them uncompromisingly to his life and work. I am attempting to articulate a meaningful and ethical practice of design through a study of the remains of Potter’s work, as it can be found in objects, texts, and — most importantly — people.