The intention of my research is to explore the various areas within a business that has been built upon a relationship-based creative practice. I aim to dig down into the seemingly ‘random’ encounters that have affected my life over the last 25 years, and how these have been a driver for my portfolio of work. My research method will be a blend of interviews and drawings that will help me understand and illustrate how my actions have influenced my work, both positively and negatively. I want to explore the idea of creativity without limits; peripheral vision, lateral thinking and how creativity sometimes jumps sideways. Furthermore, I will look into how this approach has influenced my creative leadership, and how each touch point has rippled outward and created multiple levels of impact.